Conversant

Conversant is a marketing technology firm focused on enhancing consumer engagement through innovative solutions. Their offerings help brands deliver tailored communications across multiple channels, optimizing marketing efforts and maximizing consumer interaction. Conversant is a marketing technology firm specializing in consumer engagement solutions. The company was co-founded by Oivind Horn and Phillip Clifford, with Ahsan Ahsan currently serving as CEO.

Headquartered in Westlake Village, US, Conversant has developed and pivoted its business strategies over time. The company operates in the B2B sector, partnering with brands to implement their marketing solutions. Epsilon, a subsidiary of Conversant, specializes in providing marketing technology solutions that enhance consumer engagement across various channels. The company’s core product, the PeopleCloud platform, provides marketers with insights into consumer characteristics, interests, and purchasing behaviors.

By integrating engagement across paid, owned, and earned media, Epsilon enables brands to deliver personalized communications tailored to individual consumers. The platform supports seamless conversations across multiple channels and is utilized by clients in industries such as automotive, consumer packaged goods, financial services, healthcare, restaurants, travel, and telecommunications, notably in North America and Europe. Epsilon generates revenue chiefly through B2B transactions, offering subscription-based access to its PeopleCloud platform. Clients pay for tiered access to various features and services within the platform, enabling them to leverage customer data for personalized marketing campaigns.

Additionally, Epsilon engages in direct partnerships with brands to assist in data-driven marketing efforts and campaign execution, focusing on identifying high-value customers and optimizing marketing strategies for enhanced consumer engagement and satisfaction.