Connecting Point Marketing Group

Connecting Point Marketing Group (CPMG) is dedicated to organizing and hosting trade events that foster strategic interactions among executives across various industries, including retail, healthcare, and hospitality. Founded in 2004 and headquartered in Rye, US, Connecting Point Marketing Group specializes in hosting trade events that connect industry executives. In November 2017, CPMG was acquired by Emerald Expositions, Inc. , marking a strategic shift in ownership.

The company has engaged in a total of 2 deals since its inception, with the most recent deal in 2017. Connecting Point Marketing Group (CPMG) specializes in organizing and hosting trade events aimed at executives in various industries, including retail, restaurant, healthcare, and hospitality. Their primary offerings include strategically designed events focused on innovation, catering to sectors such as in-store experiences for fresh, specialty, and fashion retail, as well as the restaurant and hotel environments. By facilitating a business-intensive format, CPMG optimizes strategic interactions among industry leaders, enabling participants to forge new relationships and enhance their business capabilities.

The company serves a diverse clientele, comprising executives and decision-makers from these industries, with a significant focus on markets across North America. Their events are specifically designed to address the unique challenges and opportunities within these sectors, effectively promoting innovation and collaboration among participants. CPMG generates revenue through various transaction structures associated with their events, primarily focusing on business-to-business (B2B) models. Clients typically engage with CPMG through partnerships and sponsorships, which involve participation fees, exhibit space rentals, and sponsorship packages tailored to enhance visibility and engagement at the events.

The pricing structures are designed to accommodate different levels of sponsorship and participation, reflecting the value provided during these trade events. Flagship offerings include immersive events centered on innovative retail technologies and healthcare planning, which command premium pricing due to their specialized focus and high-profile attendee engagement. This revenue model supports the continued growth and expansion of CPMG's event portfolio, reinforcing its position as a key player in facilitating industry-specific innovation and networking opportunities. As of November 2017, following its acquisition by Emerald Expositions, Inc, Connecting Point Marketing Group aims to expand its event portfolio by launching new products designed to address emerging market trends.

Specific plans for geographic expansion target new markets across North America, with initiatives aimed at enhancing engagement in the retail and healthcare sectors. Recent funding from the acquisition will be utilized to bolster these expansion efforts, supporting the development of additional trade events tailored to evolving industry needs.