Concept Interactive AB

Concept Träningsredskap AB designs and manufactures premium fitness and training equipment, catering to both commercial and residential markets, with a commitment to enhancing user performance and safety. Founded in 1993 in Jönköping, Sweden, Concept Träningsredskap AB specializes in fitness equipment with a focus on high-quality design. The company has engaged in one significant deal, most recently in August 2013 when Novax acquired a minority stake. The founders include Firoz A, Jason Miller, Khayrul Pappu, Larisa Mitrica, Michael Pham, Rakshana Rao, and Saby Das, contributing diverse expertise to the company.

Concept Träningsredskap AB specializes in high-quality fitness and training equipment. Their core product offerings include a wide range of cardio and strength training machines, such as crosstrainers, treadmills, stationary bikes, and stair climbers. These products are designed for both commercial and residential use, targeting fitness enthusiasts, gym operators, and hotels. Concept Träningsredskap’s equipment is engineered to support various fitness regimes, enhancing user performance and safety.

Their offerings are sold primarily in European markets, catering to a diverse clientele that includes fitness centers, rehabilitation facilities, and individual consumers seeking to improve their health and fitness levels. The revenue model of Concept Träningsredskap AB is structured around direct sales to both B2B clients and consumers, focusing on delivering high-quality fitness solutions. Transactions typically occur through direct purchases, where clients select from a range of equipment based on their specific training needs. Flagship products such as the Concept2 rowing machines and various strength training systems play a significant role in driving sales.

Pricing plans accommodate different customer segments, including gyms and residential users, with options for purchasing individual units or bundled packages. The company may also engage in partnerships with fitness facilities to provide ongoing maintenance and support services, further enhancing customer satisfaction and retention. Concept Träningsredskap AB is strategically planning to launch new fitness equipment in the coming years, with specific products under development aimed at expanding their portfolio. The company is targeting geographic expansion into Scandinavian and broader European markets by 2025, leveraging recent funding to support this growth.

The financial backing from Novax, which acquired a minority stake in August 2013, will aid in enhancing their product offerings and distribution capabilities.