Competitor Group

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Competitor Group - overview

Location

San Diego, CA, US

Primary Industry

Marketing/Advertising

About

Competitor Group specializes in providing tailored training resources and nutrition guidance for endurance athletes, including triathletes and marathon runners, enhancing their performance and training regimens. Competitor Group focuses on catering to endurance athletes through its dedicated training and nutrition services. The company is headquartered in San Diego, US, and has undergone significant changes, including its acquisition by IRONMAN in June 2017, although financial terms were not disclosed. The founder's history and information on previous companies are not available at this time.


Competitor Group specializes in providing training resources and nutrition guidance specifically tailored for endurance athletes, including triathletes and marathon runners. Their core offerings encompass educational articles, expert insights, and coaching tips aimed at enhancing athletic performance and optimizing training regimens. The company serves a diverse client base comprised of amateur and professional athletes, fitness enthusiasts, and coaches, focusing on high-performance training methodologies and nutrition strategies. These resources are designed to address various challenges faced by athletes, such as hydration, nutrition, and workout planning, ultimately aimed at improving race performances.


Geographically, the company caters to a global market, with a significant presence in North America, Europe, and Australia, appealing to athletes who seek to elevate their competitive edge in endurance sports. Revenue generation for Competitor Group is primarily structured around subscription-based services and partnerships with retailers and wholesalers. Clients engage with the company's offerings through direct-to-consumer sales, enabling them to access a range of specialized training programs and nutritional resources. Transactions often involve purchasing tailored coaching packages, nutritional guidelines, and training plans designed for specific endurance events.


While specific pricing information for these offerings is not disclosed, the revenue model leverages both individual purchases and subscription services that provide ongoing access to updated training resources and community support. Flagship services include comprehensive training programs and expert consultations, which are integral to the company’s value proposition in the endurance sports market. Following its acquisition in June 2017, Competitor Group aims to expand its reach and offerings significantly. The company plans to develop new training programs and nutritional products specifically designed for high-level competitors and casual athletes alike, targeting a launch in late 2018.


Additionally, they are looking to penetrate emerging markets in Asia and South America by 2020, leveraging the resources and expertise obtained from IRONMAN. Recent funding from this acquisition will be utilized to support these development and expansion initiatives.


Current Investors

Falconhead Capital

Primary Industry

Marketing/Advertising

Sub Industries

Business Support Services, Marketing/Advertising

Website

www.competitor.com

Company Stage

Acquired

Total Amount Raised

Subscriber access only

Competitor Group - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedCompetitor Group-
Secondary BuyoutCompletedCompetitor Group-
RecapitalisationCompletedCompetitor Group-
Add-onCompletedWindy City Publishing-
BuyoutCompletedCompetitor Group-

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