Cole Information

Cole Information provides specialized data-driven solutions for real estate, insurance, mortgage lending, and home services, enabling professionals to optimize lead generation and conversion strategies effectively. Founded in 1947 and headquartered in Omaha, US, Cole Information focuses on data solutions for various professionals. The company was acquired by Brook Venture Partners, Resolute Capital Partners, and Eagle Private Capital from MCM Capital Partners in February 2017. The CEO, Jim Eggleston, leads the company, which has closed two deals to date, the most recent being in February 2017.

Cole Information specializes in providing data-driven solutions tailored for professionals in real estate, insurance, mortgage lending, and home services. The company's primary offerings include digital tools designed to generate and convert leads efficiently, such as Fetch, which enhances data by validating leads and providing real-time business intelligence. These tools allow users to create custom residential lead lists that align with their specific selling strategies, ultimately facilitating better engagement and conversion with homeowners. Cole's client base primarily consists of professionals in the United States who rely on these solutions to optimize their marketing efforts and improve sales outcomes.

The geographical markets served extend beyond Texas, encompassing various regions across the country where real estate and related services are in demand. Cole Information operates on a subscription-based revenue model, wherein clients can access its suite of data tools through various pricing plans tailored to different industry needs. Partnerships with real estate professionals, insurance agents, and mortgage lenders exemplify the company’s approach to transaction structures, allowing for direct engagement with end users. Clients typically subscribe to Cole's flagship products, such as Cole Realty Resource and Fetch, to enhance their prospecting strategies.

Specific pricing plans are designed to accommodate varying client requirements, potentially including options for multi-seat licensing to facilitate access for larger teams. This business structure enables Cole Information to maintain a consistent revenue stream while supporting the diverse needs of its customer base across multiple sectors. Following the acquisition in February 2017, Cole Information aims to expand its product offerings and improve market penetration. The company plans to develop new products that enhance data tools for its clients, with a focus on launching these innovations within the next few years.

Geographic expansion into emerging markets across the US will also be a priority, targeting regions with growing demand for real estate and related services. The funding acquired in recent years will support these product development and market expansion initiatives.