CMG Partners Inc.

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CMG Partners Inc. - overview

Established

2015

Location

San Jose, CA, US

Primary Industry

Healthcare

About

CMG Partners Inc. is a cannabis company that specializes in premium cannabis products, committing to quality and wellness in the consumer experience. Founded in 2015, CMG Partners Inc. operates in the cannabis sector, providing a range of cannabis products.


The company is based in San Jose, California, US. Notably, CMG Partners Inc. was acquired by Subversive Capital and Tuatara Capital, with financial terms undisclosed. The firm has engaged in 2 significant deals.


Caliva specializes in the sale of premium cannabis products, offering a diverse range that includes flower, cartridges, pre-rolls, edibles, extracts, drinks, tinctures, capsules, topicals, and various accessories. Their product offerings are designed to cater to both novice users and experienced consumers, ensuring a tailored shopping experience that addresses the unique needs of each customer. Caliva emphasizes quality and wellness, curating top-tier products available in a boutique-style environment that enhances the overall shopping experience. The company serves a broad client base across California, with specific retail locations in San Jose, Bellflower, and Hanford, providing accessible cannabis solutions to local communities and surrounding areas.


Their commitment to education is reflected in the expertise of their budtenders, who offer personalized consultations to help customers find the right products for their individual preferences and needs. Caliva generates revenue through direct sales of its cannabis products to consumers, facilitating transactions in-store, through online orders, and via delivery services. The company employs a straightforward pricing structure where customers can directly purchase various products at set prices, which are reflective of the market demand for premium cannabis. These transactions typically occur in a retail environment, where customers engage with knowledgeable staff to select products that suit their needs.


Notably, flagship products may include branded items from well-known manufacturers within the cannabis industry, enhancing Caliva's reputation in the marketplace. The revenue model focuses on direct-to-consumer sales, capturing a significant share of the cannabis market in California as it continues to expand its product offerings and customer outreach. CMG Partners Inc. is focused on launching new product lines that will cater to different consumer preferences, although specific release dates have not been disclosed.


The company is also targeting expansion into additional markets within California and potentially beyond in the near future, aiming to enhance accessibility to its products. The recent acquisition by Subversive Capital and Tuatara Capital is expected to provide the necessary resources to support these growth initiatives.


Current Investors

Subversive Capital, TPCO Holding Corp.

Primary Industry

Healthcare

Sub Industries

Alternative Medicine

Website

www.caliva.com

Verticals

Cannabis/Medical Marijuana, E-commerce

Company Stage

Merged

Total Amount Raised

Subscriber access only

CMG Partners Inc. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
MergerCompletedCMG Partners Inc., Left Coast Ventures, Inc.-
BuyoutCompletedCMG Partners Inc.-

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