Classy, Inc.

Classy, Inc. is a nonprofit technology company that provides an innovative online fundraising platform, enabling organizations to create customized campaigns and optimize donor engagement through various fundraising tools and analytics. Classy, Inc. offers a comprehensive fundraising platform tailored for nonprofits.

Founded in 2006 and headquartered in San Diego, US, Classy was recently acquired by GoFundMe, Inc. in May 2022, allowing for strategic expansion into adjacent markets. Notable founders include Belit Ersahin, Jay Cleveland, and Joe Callahan, with Alex Eisenberg currently serving as CEO. The company has successfully engaged in 7 deals.

GoFundMe Pro, formerly known as Classy, is a comprehensive online fundraising platform designed specifically for nonprofits. The platform provides a suite of tools that enable organizations to create tailored, branded fundraising campaigns. Key offerings include customizable donation forms, peer-to-peer fundraising initiatives, and live event management, aimed at facilitating efficient fundraising activities for nonprofits. GoFundMe Pro empowers charities to optimize their campaigns through personalized donation requests and performance analytics, serving thousands of U.

S. -based 501(c)(3) nonprofits, healthcare entities, food banks, and research organizations across North America, Europe, and other emerging nonprofit markets. GoFundMe Pro generates revenue through a structure that integrates transaction fees with its service offerings. Nonprofits utilizing the platform engage in direct-to-consumer fundraising via branded campaign pages, with pricing tiers based on the specific services utilized, including donation forms and event management.

Revenue is primarily derived from transaction fees on donations processed and subscription fees for premium services, allowing nonprofits to enhance their fundraising capabilities while leveraging the extensive donor base mobilized by the platform. Following the acquisition by GoFundMe, Inc. in May 2022, Classy plans to develop new offerings in adjacent markets, particularly focusing on workplace giving solutions. The recent funding will support these initiatives, positioning Classy for growth as it expands its reach and services to better serve the nonprofit sector.