Clarus

Clarus specializes in the design and manufacture of customizable glass whiteboards and dry erase boards, offering innovative solutions tailored for various environments such as corporate offices, educational institutions, and healthcare facilities. Founded in 2009, Clarus is based in Fort Worth, US, focusing on the production of high-quality glass boards. The company has not undergone significant changes in its business strategy since its inception. Clarus was acquired by Riverside Company from Bertram Capital in May 2018.

The leadership team includes CEO Arman Luthra and founders Attila Dunaveczki and Robby Whites. Clarus has successfully completed two deals since its establishment. Clarus specializes in the design and manufacturing of high-quality glass whiteboards and dry erase board products. Their core offerings include customizable glass boards available in any color, size, shape, or image, enabling users to create tailored solutions for various environments.

The products are engineered for durability and functionality, combining aesthetics with practicality to meet the needs of diverse sectors, including healthcare, education, government, and corporate workplaces. Clarus employs responsible sourcing and mindful manufacturing practices, ensuring that their products are not only innovative but also environmentally sustainable. Their glass boards utilize proprietary, direct-to-glass printing technology that enhances color fidelity and clarity. Clarus products are distributed primarily in the United States but also have a presence in international markets, targeting businesses and institutions that prioritize design and functionality in their workspace.

Clarus generates revenue through direct sales of its glass whiteboards and related accessories to commercial clients, educational institutions, and government agencies. The company operates on a B2B model, establishing partnerships and contracts with organizations that require high-quality presentation solutions. Transactions typically involve customized orders, leading to unique offerings tailored to individual needs. Flagship products, such as the proprietary Atmus™ Mobile Desk and be!

Mobile™ boards, form a significant part of their portfolio, reflecting the company's commitment to innovative design. Pricing structures are based on the specifications of the orders, ensuring that clients receive products suited to their particular requirements while maintaining competitive market positioning. Moving forward, Clarus plans to introduce new products designed to enhance workspace functionality, with specific launch dates yet to be announced. The company is targeting expansion into international markets, focusing on regions such as Europe and Asia by the end of 2023.

The acquisition by Riverside Company in May 2018 will support these growth initiatives, although specific details on funding utilization have not been disclosed.