Clarity Creative Group

Clarity Creative Group excels in crafting unique and immersive brand experiences through innovative event management and marketing strategies that enhance audience engagement and foster loyalty. Founded in 2002 in Salt Lake City, US, Clarity Creative Group specializes in experiential marketing and event management. In August 2019, the company was acquired by Opus Solutions, LLC, a portfolio company of Growth Catalyst Partners. The company is led by CEO Craig Brooks, who has a background in founding and managing other ventures in the marketing sector.

Clarity Creative Group specializes in delivering comprehensive event management and experiential marketing services, aimed at enhancing brand engagement through immersive experiences. Their core offerings include brand events, customer events, employee events, and digital events, designed to foster connections and loyalty among participants. Collaborating with prominent global brands, the agency creates tailored experiences that drive audience interaction and engagement, catering to a diverse client base from multinational corporations to mid-sized enterprises across North America, Europe, and the Asia-Pacific region. Clarity Creative Group generates revenue through a structured service model centered around project-based fees for event management and experiential marketing.

Revenues are derived from direct partnerships with corporate clients who engage the agency for designing and executing events that align with their branding goals. The pricing structure varies based on the scale and complexity of each event, covering services such as planning, execution, and post-event analysis. Key revenue-generating services include bespoke event design, content creation, and logistical support, tailored to meet clients' unique needs. Looking ahead, Clarity Creative Group aims to expand its service offerings and geographic reach.

The company is in the process of designing new products and services scheduled for launch in 2023, focused on enhancing remote and hybrid event experiences. As part of its growth strategy, Clarity plans to expand into emerging markets in South America and Africa by mid-2024, leveraging recent funding secured in August 2019 through its acquisition by Opus Solutions, LLC, which will be utilized to support these initiatives.