Citigo Software Joint Stock Company

Citigo Software Joint Stock Company, through its platform KiotViet, provides retail management software that streamlines e-commerce operations for small and medium enterprises across Vietnam. Founded in 2014, Citigo Software Joint Stock Company operates from its headquarters in Hanoi, Vietnam, specializing in retail management solutions. The company has engaged in 2 deals, with the most recent transaction occurring on September 1, 2021. In this round, Citigo raised USD 45.

00 mn in Series B funding led by KKR, with participation from Jungle Ventures. The company was established independently, and there is no information about any parent or subsidiary relationships. KiotViet primarily offers a comprehensive retail management software solution aimed at enhancing the efficiency of online sales operations for businesses across various sectors. The platform facilitates seamless integration with multiple e-commerce marketplaces such as Tiki, Shopee, Lazada, TikTok Shop, and Sendo, allowing users to manage inventory, sales, and pricing from a centralized interface.

KiotViet’s services include tools for payment processing, inventory synchronization, and website creation, enabling users to launch and manage their online stores without incurring commission fees. Customer segments served by KiotViet include a diverse range of industries, focusing primarily on small to medium-sized enterprises across Vietnam, ultimately simplifying the sales process and improving operational efficiency. In 2023, KiotViet generated a revenue of USD 21. 61 mn.

The company follows a subscription-based revenue model, allowing businesses to pay for access to its retail management software. By establishing transactional relationships with clients in various sectors, including direct-to-consumer and business-to-business partnerships, KiotViet supports enhanced sales management through a user-friendly interface, streamlining order processing and payment collection. With the recent funding of USD 45. 00 mn raised in September 2021, Citigo Software Joint Stock Company aims to leverage its platform to provide additional financial services solutions, including payment processing and lending to customers.

There are ongoing initiatives to expand KiotViet's offerings and penetrate new markets, specifically targeting increased service provisions across Vietnam's growing e-commerce landscape.