Circle

Founded in 2025, Zercle Recom Innovation Pvt Ltd, doing business as Circle operates as a marketplace for secondhand consumer goods with a headquarters in Bengaluru, India. In October 2026, Circle raised INR 250 million in seed funding led by Nexus Venture Partners, with participation from Titan Capital. Circle Store primarily operates as a marketplace for gently used consumer goods, focusing on categories such as electronics, furniture, and appliances. The company offers a streamlined process for both buyers and sellers, facilitated by AI-driven detailing that simplifies product listings and enhances user experience.

This service addresses the growing consumer demand for sustainable shopping options by providing an accessible platform for purchasing secondhand items, which appeals to environmentally-conscious consumers. Circle Store's product offerings cater to a diverse clientele, including individual consumers in metropolitan areas, particularly in India, with a notable presence in cities such as Bangalore. The company aims to expand its reach beyond the local market, targeting urban centers across the Asia-Pacific region where similar consumer trends are evident. Circle Store's revenue model is structured around direct-to-consumer transactions, primarily through the sale of refurbished and lightly used products.

The company implements a competitive pricing strategy, offering significant discounts on popular items compared to their new counterparts, thus drawing in a broader customer base. Revenue is generated through direct sales facilitated on its platform, with various payment options available including EMI, UPI, and credit card payments, enhancing customer convenience. The company plans to utilize the October 2026 funding for pre-owned goods marketplace artificial intelligence pricing, product discovery, product verification, Trust Hub, logistics network, and operational capacity expansion.