Circana Group
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
Circana Group - overview
Established
1979
Location
Chicago, IL, US
Primary Industry
Software
About
Based in Illinois, US, and founded in 1979 by John Malec and Gerry Eskin, Circana Group, formerly known as Information Resources, Inc. and SymphonyIRI Group, Inc. operates as a provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. In April 2022, Hellman & Friedaman agreed to acquire Information Resources, Inc.
for an undisclosed sum. As of May 2022, the company is led by its CEO Kirk Perry and has more than 5,000 clients around the world. In April 2022, The NPD Group, Inc. and Information Resources, Inc.
, merged after which Information Resources, Inc. rebranded to Circana Group. Information Resources, Inc. combines data with predictive analytics to uncover new consumer insights and integrate them on the cloud-based visualization platform, IRI Liquid Data®.
It unifies technology, analytics, and data to reinvent how people and companies make decisions, take action and optimize performance. The investment from April 2022, will support the combination of Information Resources with The NPD Group to create an analytics and data provider.
Current Investors
Circana Group
Primary Industry
Software
Sub Industries
Market Research & Consulting, Sales & Marketing Software, Customer Relationship Management, Application Integration Software, Analytics & Performance Software
Website
www.circana.com
Verticals
AdTech, Big Data, Cloud Computing
Company Stage
Buyout
Total Amount Raised
Subscriber access only
Circana Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Corporate Carve Out, Trade Sale | Completed | Nielsen's Marketing Mix Modeling Business | - | ||||||||
| Add-on, Corporate Carve Out, Trade Sale | Completed | NCSolutions | - | ||||||||
| Secondary Buyout | Completed | Circana Group | - | ||||||||
| Merger | Completed | Circana Group, The NPD Group, Inc. | - | ||||||||
| Secondary Buyout | Completed | Circana Group | - |
Displaying 1 - 5 of 14
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.