Circana Group

Circana Group, based in the US, specializes in advanced analytics and data solutions for the consumer packaged goods (CPG) sector, enabling clients to leverage actionable insights for strategic decision-making. Circana Group, originally founded as Information Resources, Inc. in 1979, focuses on analytics for the CPG industry. It is headquartered in Chicago, US.

In March 2011, New Mountain Capital acquired a majority stake in the company from Symphony Technology Group for approximately USD 800 mn. The acquisition aimed to enhance organic growth and innovation within the company. The latest funding round was a SECONDARY BUYOUT, where the total amount raised stands at USD 5000 mn, with investments from Hellman & Friedman. The company's leadership includes CEOs Charles Swanson and Hyoje Choi.

Circana provides a suite of analytics solutions tailored for the consumer packaged goods industry, including the Liquid Data® platform designed for actionable consumer insights. Notable products such as Liquid Data Go® and Liquid Data Collaborate™ support brands in understanding consumer behavior and e-commerce trends, primarily serving small to midsize CPG brands, retailers, and manufacturers in the US, Europe, and Asia. In the most recent fiscal year, Circana reported revenue of USD 554. 84 mn with an EBITDA of USD 154.

6 mn. The company operates on a subscription-based model, facilitating annual partnerships that grant clients access to its proprietary data analytics platforms. Circana plans to enhance its offerings by launching new products designed to further improve client insights. Specific timelines for these launches are not disclosed.

The company is also targeting expansion into additional markets across Europe and Asia by the end of 2023. Recent funding of USD 5000 mn will support these strategic initiatives and bolster the company's capacity for innovation and market presence.