CIGA Design

CIGA Design is a luxury watch manufacturer based in Shenzhen, China, specializing in high-end mechanical watches that combine innovative design with meticulous craftsmanship for discerning consumers. Founded in 2016 by Jianmin Zhang, CIGA Design is located in Shenzhen, China. The company has successfully completed a total of 2 deals, with its most recent deal occurring on November 23, 2018. CIGA Design operates independently and has not undergone any major business pivots or mergers.

CIGA Design specializes in high-end mechanical watches that merge innovative design with precision craftsmanship. Their core product offerings include award-winning timepieces such as the CIGA Design Mechanical Watch Edge and the Blue Planet series, recognized in prestigious competitions like the GPHG and the German Design Award. Designed for consumers who appreciate unique aesthetics and technical excellence, these watches focus on sustainability and the use of premium materials, targeting a growing market of environmentally conscious consumers. CIGA Design's products are marketed primarily in North America, Europe, and parts of Asia, where the luxury watch segment is robust.

CIGA Design operates on a direct-to-consumer sales model, facilitating transactions through their official online store. Individual products reflect their premium positioning with flagship models like the Blue Planet II priced at USD 1,999 and starting prices from USD 279. Revenue is generated from sales of these mechanical watches, marketed as high-quality designer products appealing to individual consumers and collectors, with promotional campaigns enhancing revenue through increased sales volume during events. CIGA Design plans to launch new products designed with unique features to attract a wider audience, though specific release dates have not been disclosed.

The company is also looking to expand its market presence in Europe and North America by the end of 2024. The Series B funding raised in November 2018 from Shunwei Capital Partners and Xiaomi Group will support these initiatives, providing the necessary capital for product development and market expansion.