Chymos Juomat Marli Oyj
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Chymos Juomat Marli Oyj - overview
Location
Turku, -, Finland
Primary Industry
Logistics & Distribution
About
Chymos Juomat Marli Oyj, a Finnish beverage company, specializes in producing a range of non-alcoholic drinks, including fruit juices and smoothies, primarily for health-conscious consumers. Established in Turku, Finland, Chymos Juomat Marli Oyj focuses on the production of various non-alcoholic beverages. In 2001, Eckes-Granini Finland Oy Ab acquired Chymos Juomat Marli Oyj, further expanding its portfolio in the beverage industry. Eckes-Granini Finland Oy Ab specializes in the production and distribution of non-alcoholic beverages, with a core focus on fruit juices and smoothies.
Their product offerings include well-known brands such as God Morgon and Brämhults, which deliver a variety of flavorful juice options and smoothie blends. These products are designed to cater to health-conscious consumers seeking convenient and nutritious beverage choices, with several items introduced as part of their seasonal innovations, such as the Marli Sporttistipendi and summer fruit releases. The company serves a diverse customer base, including retailers, wholesalers, and direct consumers across various geographic markets, particularly in the Nordic region. Their commitment to quality and sustainability is reflected in their product development, entrenching their position in both grocery chains and local markets.
Eckes-Granini Finland Oy Ab generates revenue primarily through the sale of its beverage products to various distribution channels, including retailers and wholesalers. The company operates on a B2B model, with transactions structured around bulk purchases and seasonal product launches. Retailers typically stock the company’s flagship products, such as God Morgon and Brämhults, engaging in regular orders to meet consumer demand. Revenue is derived from both direct sales to stores and potential partnerships with distributors that extend the reach of their product lines.
Specific pricing plans for their offerings are tailored to the market and aim to balance competitive positioning with quality, ensuring accessibility for a wide range of consumers while maintaining brand integrity. Eckes-Granini Finland Oy Ab is focusing on launching new seasonal products and expanding its reach in the Nordic markets. The company aims to introduce innovative beverage options in the coming seasons, building on successful past releases. The acquisition of Chymos Juomat Marli Oyj in 2001 is also seen as a strategic move to strengthen its market position and explore new distribution channels.
Recent funding will be utilized to support these new product developments and market expansion efforts.
Primary Industry
Logistics & Distribution
Sub Industries
Food & Beverage Distribution
Website
www.eckes-granini.fi
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Chymos Juomat Marli Oyj - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Chymos Juomat Marli Oyj | - | ||||||||
| Growth | Completed | Chymos Juomat Marli Oyj | - |
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