Choice QR s.r.o.

Established in 2020 and based in Prague, Czech Republic, Choice QR s. r. o. operates as a hospitality technology company that offers digital solutions aimed at improving communication between restaurants and their guests, optimizing operations, and enhancing the overall dining experience.

 The company was founded by its CEO Alex Ilyash. In March 2026, Choice QR s. r. o.

raised USD 7. 1 million in series A funding led by Alea Capital Partners, with participation from Smartlink Partners, Reflex Capital, and J&T Ventures. As of 2022, the company has 40 employees. The products and solutions offered by Choice include Choice QR, which is an online ordering platform for food delivery and takeaway purposes; the Choice Business app, which is a mobile application that can be accessed by both Android and iOS users; QR Code Pay, which is a payment platform that enables users to pay using a QR code; the table reservation system, which is a table booking solution; a contactless online menu; customer feedback solutions; and many more.

The company generates revenue by offering its services on a subscription-based pricing plan. The plans include basic (EUR 13–15/month), standard (EUR 25,5–30/month), smart (EUR 51–60/month), and pro (EUR 75–89/month). The company will use the March 2026 funding to support product development focused on artificial intelligence‑integrated modules and to expand sales and marketing operations across new European markets.