Chicken Plus Vietnam

Chicken Plus Vietnam is a prominent franchise specializing in fried chicken, offering high-quality dishes infused with local flavors across urban areas in Vietnam, including Ho Chi Minh City, Hanoi, and Da Nang. Founded in 2018, Chicken Plus Vietnam operates as a restaurant franchise known for its fried chicken offerings. It has established its headquarters in Ho Chi Minh City, Vietnam. The company has completed a single investment round, with its most recent deal occurring on February 12, 2026, when The Ventures acquired a majority stake.

Financial terms of this transaction were not disclosed. Chicken Plus Vietnam offers a variety of fried chicken products, including crispy wings, traditional half chickens, and chicken tenders, all prepared with proprietary seasoning. The menu is complemented by side dishes known as banchan, featuring up to 15 items reflecting authentic Korean cuisine. The company targets a diverse customer base, including families and young adults, and aims to expand its franchise presence throughout Vietnam.

Revenue for Chicken Plus is generated through direct sales at franchise locations, with customers ordering individual menu items or combo meals. The pricing strategy is designed for accessibility, featuring set prices for popular items. The company's flagship dishes play a crucial role in encouraging customer visits and repeat business, reinforcing its revenue generation strategy. Following its acquisition on February 12, 2026, Chicken Plus Vietnam plans to enhance its operations by increasing the number of stores and introducing delivery-focused formats.

The recent funding will be utilized to integrate sourcing, production, and distribution activities, further supporting its expansion efforts across Vietnam.