Cheddar Up, Inc.

Cheddar Up, Inc. offers a platform that simplifies payment collection, forms, and sign-up processes for non-profits, schools, and community organizations, enhancing financial management and data collection. Cheddar Up, Inc. was founded in 2012 in Englewood, US, providing a solution for effective group financial management.

The firm has undergone no significant pivots and has no known parent or subsidiary relationships. The founders include Molly DiCarlo, Nichole Montoya, and Shad Auerbach, with Lindsey Swift serving as the CEO. Cheddar Up has completed 3 deals, with its most recent investment round occurring on December 2, 2017, where it raised USD 1. 2 mn in funding led by Stout Street Capital, and participated by Kickstart Capital and Royal Street Ventures.

The total amount raised by the company to date stands at USD 1. 2 mn. Cheddar Up provides a comprehensive platform designed to facilitate the collection of payments, forms, and sign-ups for various groups, including non-profits, schools, and community organizations. The core offerings enable users to create customized collection pages that integrate payment processing with essential data collection functionalities, such as membership fees, event registrations, and fundraising initiatives.

Customers can easily set up a collection page by adding items and form fields, generating a shareable link for participants to make payments seamlessly. This solution addresses the challenges of managing group finances and data collection without the need for additional paperwork. Cheddar Up serves users across the United States, including PTAs, sports teams, and charitable organizations, all benefiting from its streamlined, user-friendly experience. Cheddar Up generates revenue primarily through transaction fees associated with the payment processing of its customers' collections.

Users can create free accounts to begin collecting payments, with the platform allowing for unlimited transaction processing. However, fees may apply to certain transactions, particularly for fundraising or ticket sales. Operating on a business-to-consumer model, individual users or organizations utilize the service directly for their financial needs. The pricing structure typically involves charging a percentage of each transaction processed, varying based on service type or partnerships, facilitating various transactions and enhancing financial management capabilities for its clients.

Cheddar Up plans to leverage the recent funding of USD 1. 2 mn raised in December 2017 to support expansion and product development. Initiatives include the design and launch of new features aimed at enhancing the user experience, with specific target markets for expansion yet to be detailed. The funding will be utilized to support these growth initiatives, further solidifying Cheddar Up's position in the payment processing landscape.