Chartboost, Inc.
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Chartboost, Inc. - overview
Established
2011
Location
San Francisco, CA, US
Primary Industry
Marketing/Advertising
About
Founded in 2011 by Maria Alegre and Sean Fannan and based in California, the US, Chartboost Inc. , provides an in-app monetization and programmatic advertising platform that enables developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences. The company works with 90% of the top-grossing iOS and Android developers. Chartboost staffs over 100 employees in offices across San Francisco, Beijing, Barcelona and Amsterdam, with over 900 million mobile app users and 900 billion ad requests.
In 2021, Zynga Inc. announced to acquire Chartboost for USD 250 million in cash. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Supply Side Platform (SSP) and mediation capabilities delivered through an SDK solution. The company’s product involves a Chartboost SDK that enables developers to monetize on their mobile apps.
The developers can earn more ad revenue through Helium, the company’s in-app unified auction platform that integrates SDK and enables real-time bids for every impression. Additionally, the company also offers ad templates, transparent reporting, and analytics. Chartboost also offers a unified advertising platform with SDK-direct integrations and global in-app supply that offers mobile app marketers with inventories and audience-based targeting and bidding tools.
Current Investors
Hong Shan, TransLink Capital, SK Telecom Ventures
Primary Industry
Marketing/Advertising
Sub Industries
Marketing/Advertising, Analytics & Performance Software, Gaming
Website
http://www.chartboost.com
Verticals
Mobile Apps
Company Stage
Acquired
Total Amount Raised
Subscriber access only
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