Charlotte Tilbury Beauty Inc.

Based in New York, US and founded in 2013, Charlotte Tilbury Beauty Inc. specializes in luxury makeup and skincare. In June 2020, BDT & MSD Partners and Puig, S. L.

acquired a majority stake in Charlotte Tilbury Beauty Limited. Following the transaction, Puig, S. L. will hold a majority interest, while BDT & MSD Partners and the company's management will own a minority stake in the business.

The transaction valued the company at GBP 1. 2 billion. Charlotte Tilbury Cosmetics specializes in luxury makeup and skincare products that combine innovative formulations with high-quality, skin-loving ingredients. The brand's core offerings include a range of makeup products such as foundations, lipsticks, eyeshadows, and blushes, as well as skincare essentials like moisturizers and serums.

Notably, the brand's flagship products, such as Charlotte's Magic Cream and Wonderglow, are designed to provide hydration, radiance, and a flawless finish for various skin types. The target audience consists primarily of beauty enthusiasts, professionals, and everyday consumers seeking high-end cosmetics and skincare solutions. Charlotte Tilbury products are available in multiple geographical markets, including North America, Europe, Asia-Pacific, and select Middle Eastern regions, catering to a diverse clientele through both direct-to-consumer sales and partnerships with high-end retailers. The company generates income primarily through direct sales to consumers via its online platform and retail partnerships with luxury beauty retailers.

The transaction structure encompasses B2C sales, where customers purchase individual items or curated beauty kits, often benefiting from promotional offers like free samples or gifts with purchases. Pricing for flagship products, such as Charlotte's Magic Cream, aligns with luxury market standards, reflecting the brand’s positioning.