Certified Marketing Services, Inc.

Certified Marketing Services, Inc. specializes in enhancing customer experience through management solutions, focusing on multi-unit organizations across various sectors to drive operational excellence and improve customer satisfaction. Certified Marketing Services, Inc. is focused on providing customer experience management solutions.

In February 2008, the company was acquired by Market Force Information, Inc. , a portfolio company of Boulder Ventures, Centennial Ventures, Hercules Technology Growth Capital, Monitor Clipper Partners, and Vista Ventures. The company's headquarters is located in Louisville, US. Market Force provides a comprehensive suite of customer experience management solutions, primarily targeting multi-unit organizations across various industries.

Their core offerings include employee engagement tools, operational excellence assessments, and customer experience management services. The company utilizes methodologies such as mystery shopping, employee and customer surveys, site audits, and social media reviews to gather actionable insights. These services are designed to enhance brand performance, operational efficiency, and customer satisfaction, ultimately driving growth and profitability for businesses. Market Force serves a diverse clientele that includes fast food chains, retail companies, hospitality brands, and energy corporations, among others, predominantly within North America and Europe.

Market Force generates revenue through a structured model that typically involves subscription-based services and partnerships with its clients. This includes offering a range of performance measurement services tailored to specific business needs, which encompass continuous benchmarking and analytics solutions. The company’s flagship offering, KnowledgeForce, along with other proprietary tools, is integrated into client operations to enhance decision-making and operational performance. Business transactions are characterized by long-term contracts that allow clients to leverage Market Force's capabilities for ongoing measurement and improvement of customer and employee experiences.

Such collaborations aim to deliver measurable returns on investment, with significant engagement from various sectors including retail, hospitality, and telecom. In February 2008, Certified Marketing Services, Inc. was acquired by Market Force Information, Inc. , which may provide opportunities for future product development and market expansion.

The company is expected to leverage its resources for enhancing existing products and services, while exploring new markets within North America and Europe. The strategic direction following the acquisition may include launching new tools designed to improve customer engagement and satisfaction. The integration of recent funding is anticipated to support these initiatives, enabling the company to enhance its offerings and expand its presence in targeted geographic regions.