Cernel ApS

Based in Denmark, Cernel ApS provides an online platform that automates the product onboarding process for e-commerce teams, enhancing data management and operational efficiency. Founded in 2023 in Aarhus, Denmark, Cernel ApS specializes in automated solutions for e-commerce product onboarding. The company is co-founded by Andreas Busch (CEO as of 2026), Magnus Bruun Rasmussen, Mathias Fenger, and Jacob Lillelund; and have completed a total of 2 deals with the most recent December 2025 Seed funding round. Cernel raised EUR 4.

000 Mn in Seed funding, led by SEED Capital. Cernel offers a comprehensive suite of automated solutions designed to streamline the product onboarding process for e-commerce teams. The platform unifies, enriches, and activates product data, transitioning messy and inconsistent information into a structured format. Key functionalities include automatic attribute mapping, media content creation, and culturally adapted translations, aimed at e-commerce businesses and retailers looking to enhance operational efficiency by reducing manual tasks associated with product data management.

Cernel's services are utilized globally, with a primary focus on North American and European markets. Cernel generates revenue through a subscription-based model, offering tiered pricing plans that allow clients, primarily e-commerce retailers and brands, to access its various services. Transactions generally involve direct partnerships, facilitating the integration of Cernel's automated solutions into existing operations. The platform aids in managing product data across multiple channels, enhancing visibility and sales potential, though specific pricing figures for the plans are not disclosed in the available information.

The company Plans to use the recent December 2025, funding to develop the core infrastructure required to support agent‑driven commerce.