CDL Marketing Group, LLC
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CDL Marketing Group, LLC - overview
Established
2010
Location
Royal Oak, MI, US
Primary Industry
Software
About
CDL Marketing Group, LLC specializes in scalable recruitment solutions, focusing on high-demand sectors such as trucking, education, and skilled trades, using innovative strategies to connect employers with qualified candidates. Founded in 2010 in Royal Oak, US, CDL Marketing Group, LLC focuses on recruitment solutions for various sectors. The company has completed 2 deals, with its most recent deal on October 14, 2021. The latest funding round raised USD 0.
25 mn from investors including IncWell, bringing the total amount raised to USD 0. 25 mn. The CEO is Craig J. and the founders are Ben Onnie and Craig J.
Career Now Brands offers scalable recruitment solutions primarily focused on high-demand sectors such as trucking, education, warehousing, retail, and skilled trades. Their core services include recruitment strategies for CDL-A drivers, student enrollments in career programs, sourcing warehouse talent, and facilitating large-scale retail hiring. The company employs data-driven methodologies to connect employers with qualified candidates through platforms like CDL Job Now and WarehouseGig, catering specifically to logistics and warehouse staffing needs across the United States. Career Now Brands generates revenue through a combination of subscription-based services and performance-based recruitment solutions.
Clients engage through tailored recruitment campaigns, accessing a curated database of candidates for targeted outreach. The firm’s services include programmatic job distribution and customized social media campaigns, emphasizing effective candidate engagement with transparent performance metrics and ongoing reporting. The investment from October 2021 will expand CDL Marketing Group, LLC's business model and support its growth initiatives. The company plans to launch new products aimed at enhancing its recruitment solutions, though specific product details and release dates are not disclosed.
Additionally, CDL Marketing Group is targeting expansion into new geographic markets to broaden its service footprint. The funds raised from the most recent deal will facilitate these growth strategies.
Current Investors
Aberdeen Investments, Shoreline Equity Partners
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Education & Training Website, Sales & Marketing Software, Logistics Software, HR & Workforce Software
Website
www.careernowbrands.com
Verticals
EdTech
Company Stage
Mature
Total Amount Raised
Subscriber access only
CDL Marketing Group, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | CDL Marketing Group, LLC | - |
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