Casted, Inc.

Casted, Inc. is a B2B podcast platform designed for marketers, facilitating audience engagement and lead generation through innovative audio and video content hosting and analytics. Founded in 2019 in Indianapolis, US, Casted, Inc. specializes in podcasting solutions for businesses.

The company was established by Adam Patarino, Arun Sayal, Lindsay Tjepkema, and Zachary Ballenger, who aimed to enhance B2B marketing through effective audio content. In April 2021, Casted raised USD 7. 00 mn in a Series A funding round led by Revolution Ventures, with participation from Elevate Ventures, High Alpha Capital, and Tappan Hill Ventures. The funding supported the company's growth in client engagement and technological capabilities, marking a pivotal step in its development.

Casted is a B2B podcast platform designed specifically for marketers aiming to enhance audience engagement and generate quality leads. Its core offerings include industry-leading podcast hosting, AI-powered content repurposing, and advanced analytics that align audience listening behaviors with the resulting pipeline and revenue. By enabling businesses to host, syndicate, and distribute both audio and video content, Casted maximizes the value of marketing assets through efficient repurposing into various formats, such as blogs and social media clips. The platform is tailored to serve B2B marketing professionals across multiple geographical markets, including North America and Europe, who seek to deepen their audience connections and improve their marketing strategies.

Casted generates revenue primarily through subscription-based models that cater to B2B marketers. Clients pay for access to the platform, allowing them to host podcasts and utilize features such as content repurposing and analytics. The transaction structure typically involves recurring monthly or annual fees, providing businesses with ongoing access to the tools necessary for effective content marketing and audience engagement. The pricing plans are designed to accommodate different business sizes, ranging from startups to enterprise-level organizations, thereby allowing flexibility and scalability.

Casted's platform empowers brands to transform their podcasting efforts from a cost center into a revenue-generating asset, ensuring that clients can effectively track and measure the impact of their podcast initiatives on business outcomes. In April 2021, Casted raised USD 7. 00 mn in Series A funding, which will be utilized to expand the team and scale the platform with new integrations and partnerships. The company aims to introduce new product features that will enhance user experience and further support B2B marketers.

Additionally, Casted plans to enter new markets, focusing on increasing its presence in Europe and Asia by the end of 2023 as part of its strategy to reach a broader audience.