Caring.com

Caring, LLC operates a digital platform to assist families in finding senior care solutions, providing comprehensive resources and personalized guidance to ease the decision-making process for caregivers and their loved ones. Caring, LLC specializes in helping families navigate senior living options. Founded in 2007 and headquartered in San Mateo, California, the company was established by Brendan Sheehan. In January 2026, SilverAssist, a portfolio company of Growth Catalyst Partners, acquired Caring.

com from DCM, Split Rock Partners, Shasta Ventures, and Bankrate Inc. Caring. com offers a comprehensive suite of services designed to assist families and caregivers in navigating senior living and care options. Their core offerings include a directory of senior living communities such as assisted living, memory care, independent living, nursing homes, and in-home care services, providing detailed listings that encompass amenities, services, and pricing information.

Additionally, the company employs Family Advisors, who offer personalized support and guidance to families seeking appropriate care solutions based on their unique needs and preferences. Caring. com serves a diverse clientele across the United States, targeting families with aging loved ones who require assistance in making informed decisions about senior care. The services aim to alleviate the emotional and logistical challenges associated with finding suitable care, ultimately enhancing the quality of life for seniors.

Caring. com's revenue generation is primarily derived from a combination of partnerships with senior care providers and the offerings of their advisory services. The company collaborates with various senior living communities and care agencies, offering them a platform to reach potential clients while facilitating consumer access to their services. Transactions typically involve these providers paying to be listed in the Caring.

com directory, which helps enhance their visibility among families seeking care options. Additionally, Caring. com provides free consultations and resources, which aids in establishing trust and rapport with users, encouraging families to utilize their paid services for deeper guidance. The structure reflects a B2B model, where partnerships with service providers complement direct interactions with consumers actively seeking care solutions.

The acquisition will enable SilverAssist to expand its national reach and strengthen its operator connectivity within the senior living referral market.