CardsHQ

CardsHQ, based in the US, is a comprehensive superstore for sports cards and trading card games, catering to collectors and retailers alike with a wide range of products and services. CardsHQ specializes in sports cards and trading card games, offering a variety of products to its customers. The company is headquartered in Atlanta, US. In June 2026, Shamrock Capital and EnTrust Global invested in CardsHQ and Sports Card Investor, leading to a consolidation under the CardsHQ brand.

Financial terms of the deal were not disclosed. CardsHQ primarily operates as a full-service sports card and trading card game (TCG) superstore, catering to collectors across the United States. The company specializes in a diverse range of products, including graded singles, sealed boxes, and card supplies, as well as merchandise aimed at sports and TCG enthusiasts. By offering both in-person and online shopping options, CardsHQ effectively addresses the needs of collectors looking to build and enhance their collections.

The customer base includes both individual collectors and retailers seeking to procure unique and valuable cards from various sports, including baseball, basketball, football, soccer, and more. Additionally, the store features Pokémon cards and collectibles, tapping into a broader market of TCG fans. CardsHQ serves customers nationwide, leveraging its location in Atlanta, Georgia, to reach a wide audience, while also engaging online shoppers through its 24/7 e-commerce platform. CardsHQ generates revenue through direct sales of sports cards and TCG products to individual consumers as well as bulk transactions with retailers.

The company’s transaction model is primarily conducted on a business-to-consumer (B2C) basis, with customers purchasing items directly from the store or website. The pricing structure includes a variety of products ranging from affordable singles to high-value sealed boxes, with flagship items featuring sought-after graded cards from major sports and TCG franchises. For instance, the company offers products such as the 2025 Bowman Chrome Prospect Autographs and exclusive Pokémon cards, which cater to dedicated collectors and investors alike. Each sale is processed through the company’s payment system, ensuring secure and efficient transactions to facilitate the purchasing process for customers.

This structured approach to sales enables CardsHQ to maintain a steady flow of revenue through both in-store and online channels. In June 2026, recent investments from Shamrock Capital and EnTrust Global will enable CardsHQ to expand its retail presence and enhance its data and media platforms. The integration of commerce and community engagement will also be strengthened for trading card collectors. Future growth initiatives include launching new product lines and expanding into additional geographic markets, although specific regions and product details have not been disclosed.