Cardoen

Cardoen is an auto supermarket that specializes in the sale of both new and certified second-hand vehicles, catering to a wide array of customer needs and offering various automotive services. Founded in 1949 in Antwerp, Belgium, Cardoen is an auto supermarket focused on selling new and certified second-hand vehicles from 25 popular automotive brands. The company has undergone a significant change, being acquired by Aramisauto in May 2018. Christian Nua, the founder, has been pivotal in establishing the company, which is now managed by CEO Linda Oskam and Tjeerd Datema.

Cardoen operates as a prominent auto supermarket, specializing in the sale of new and certified second-hand vehicles from a diverse range of 25 popular automotive brands. The company offers a wide selection of over 1,000 vehicles, catering to a broad customer base that includes individual consumers seeking personal transportation solutions. Their services extend beyond vehicle sales; Cardoen provides comprehensive solutions such as auto insurance, financing options, maintenance, and repair services, all under one roof. This integrated approach addresses multiple aspects of vehicle ownership, ensuring that customers have access to everything they need to manage their cars effectively.

Cardoen's products are primarily sold in Belgium, with 16 physical locations across the country, enhancing accessibility for local consumers who seek competitive pricing and quality assurance. In the most recent fiscal year, Cardoen generated a revenue of EUR 6,416,235. 50 and achieved an EBITDA of EUR 1,119,964 in 2012. The company generates revenue through direct sales of vehicles, which includes both new and certified second-hand cars, complemented by ancillary services such as insurance and financing solutions.

Transactions typically occur on a direct-to-consumer basis, where customers can reserve vehicles online with a nominal deposit or visit the showrooms to complete their purchases. The pricing structure reflects a commitment to providing the lowest price guarantee, where customers are assured that if they find a similar vehicle at a lower price elsewhere, Cardoen will match that price. Additionally, the company offers the option of extending warranties on vehicles, further enhancing their service offerings and generating additional revenue streams. The overall business model facilitates a seamless transaction process for customers, ensuring they receive value not only from their vehicle purchase but also from the suite of services available.

Following the acquisition by Aramisauto in May 2018, Cardoen is poised for continued development and expansion. The company plans to enhance its service offerings and potentially explore new vehicle categories. Specific markets for future expansion have not been disclosed, but the strategic direction aims to leverage synergies from the acquisition to strengthen its market position in Belgium and potentially beyond.