Canyon GBS LLC

Established in 2016 and based in Arizona, US, Canyon GBS LLC focuses on higher education technology solutions. The company was founded by its CEO, Joseph Licata. Canyon GBS® offers a suite of integrated technology solutions specifically designed for higher education institutions across North America. Their flagship product, Advising App®, features three main modules: a recruitment CRM, a student success suite, and an enterprise AI advisor.

These solutions work collaboratively to support students from initial interest to enrollment while also assisting enrolled students in retention and completion of their educational programs. The recruitment CRM focuses on outreach to attract new students, the student success suite enhances the educational experience, and the enterprise AI advisor provides institutional staff with advanced technology to optimize operations. Canyon GBS® serves a diverse clientele, including colleges, universities, NGOs, and EdTech brands. Canyon GBS® generates revenue primarily through subscription-based models for its products and services.

Transactions typically involve annual or multi-year contracts, granting clients ongoing access to their recruitment CRM, student success suite, and AI advisory services. Canyon GBS® plans to expand its product offerings and enter new markets. Upcoming developments include enhancements to the Advising App® with additional features aimed at improving user experience, set for release in mid-2024. The company plans to expand into the international market, specifically targeting institutions in Canada and select European countries by the end of 2024.