California Mountain Resort Company

Based in California, the California Mountain Resort Company delivers unique winter resort experiences, promoting outdoor activities through the Cali Pass, which grants access to multiple ski resorts across the state. California Mountain Resort Company, established in 2023, operates ski resorts in California, providing winter sports access through the Cali Pass. The company was formed by Invision Capital, which has acquired several resorts, including Dodge Ridge Mountain Resort and China Peak Mountain Resort, in August 2021 and December 2022 respectively. The company's headquarters are located in California, USA, and it has executed one deal to date.

The California Mountain Resort Company (CMRC) specializes in offering a diverse range of winter resort experiences across Southern to Northern California. The company's main product is the Cali Pass, a multi-resort winter season pass that provides customers with access to various ski and snowboarding resorts. This offering is designed to cater to winter sports enthusiasts looking for high-quality experiences without the congestion commonly found at larger destinations. CMRC focuses on delivering a local's vibe, lower costs, extensive grooming, and consistent operations at its properties, serving a broad clientele including local and visiting skiers and snowboarders, families, and winter sports enthusiasts primarily within California and surrounding regions.

CMRC generates revenue primarily through the sale of season passes, specifically the Cali Pass, which facilitates direct transactions with consumers. Customers purchase the Cali Pass for access to multiple resorts, fostering a direct-to-consumer model that simplifies the transactional process. Revenue is structured around individual and family season pass sales, allowing consumers to ski or ride without paying per visit. Pricing plans are typically designed to offer the lowest price of the year during initial sales periods, ensuring competitive positioning within the winter sports market.

Revenue is further supported through partnerships and promotions with local resorts, enhancing the overall value proposition for customers. The California Mountain Resort Company is strategizing for future growth with the development of new products and plans to expand its market reach. Following its formation in September 2023, the company aims to broaden its offerings and enhance its operational capabilities. Recent acquisitions by Invision Capital will bolster its brand visibility.

Specific geographic expansions are being evaluated, although details on target markets remain undisclosed. The funding secured will be utilized to support these growth initiatives, further integrating the newly acquired resorts into CMRC's operational framework.