Caleel + Hayden

Caleel + Hayden is a professional beauty brand specializing in clean mineral makeup and skincare products, aimed at enhancing beauty while promoting skin health. Founded in 1997, Caleel + Hayden operates from Denver, US, focusing on clean beauty solutions. The company was acquired by Swander Pace Capital in April 2013, with financial terms undisclosed. They have engaged in a total of 3 deals, with their most recent deal occurring on May 3, 2013.

Glo Skin Beauty, the product line under Caleel + Hayden, offers a variety of clean mineral makeup and skincare products, including foundations, primers, concealers, serums, and moisturizers. The brand addresses common skin concerns and caters to diverse skin types, emphasizing clean and cruelty-free beauty. Their distribution is primarily in the United States and Canada, with potential international market expansion. Caleel + Hayden generates revenue through direct-to-consumer sales and partnerships with beauty professionals and retailers.

Their model includes subscription services and one-time purchases, featuring flagship products like the Luminous Liquid Foundation SPF 18 and C-Shield Anti-Pollution Moisture Tint. Pricing strategies cater to a broad customer base, including budget-friendly options under USD 50, effectively serving both B2C and B2B channels. Caleel + Hayden is focused on launching new products in the clean beauty segment, with specific details on upcoming releases forthcoming. They plan to expand into additional international markets, leveraging recent funding for strategic growth initiatives.

The acquisition by Swander Pace Capital is expected to support these developments, allowing the company to explore new geographic regions and enhance their product lineup.