Cake NV

Based in Hasselt, Belgium, and founded in 2018, Cake NV operates as a marketing and advertising company. In January 2022, the firm raised EUR 4. 6 million of funding led by investor Truffle Capital, with participation from other investors Freshmen Fund, Sambrinvest, and Seeder Fund. Further, in August 2023, Cake NV was acquired by Levenue B.

V.  from Truffle Capital, Sambrinvest, Seeder Fund and Freshmen Fund. The firm as of June 2023, is led by its co-founder and CEO, Davy Kestens. The company processes financial transaction data from consumers' and clients’ target audiences' average income and spending behavior across different categories and provides market insights, anonymized reports, and creates targeted cashback campaigns for retailers, brands, and banks.

The company helps businesses better understand their market and activate potential and existing customers based on their shopping behavior. The marketing platform offered by the firm enables businesses to gain a deep understanding of their current and potential customers and create a positive instant impact by financially rewarding customers who shop at their stores. Additionally, under its Cake for Banks solution, the company offers a white-labeled frictionless cashback rewards service, based on PSD2, with minimal required integration efforts and lead times.