Cactus

Cravd, Inc. , doing business as Cactus is a US-based company that provides AI-driven call center solutions specifically catering to service industries such as plumbing, HVAC, and electrical contracting, enhancing customer interaction and lead management. Cactus specializes in offering AI-powered call center services tailored for service companies, helping them manage inbound inquiries efficiently. Established in 2024 in San Francisco, US, Cactus raised USD 7 million in seed funding in November 2025, co-led by new investors Wellington Management Company and Y Combinator, with participation from other new investors Pelion Venture Partners and Rebel Fund.

Other unspecified investors also participated in the round. Cactus provides a 24/7 AI-powered call center designed specifically for service companies in the plumbing, HVAC, electrical, and contracting sectors. Its core offering involves answering inbound calls, qualifying leads, and scheduling jobs directly on clients' calendars or CRM systems. The service addresses challenges of missed calls, particularly after-hours inquiries, weekend emergencies, and mid-day overflow, which can lead to revenue loss.

Utilizing human-like voice AI, Cactus gathers job details, filters out non-serious inquiries, and prioritizes legitimate customers, ensuring no opportunities are lost. The company's client base includes small to medium-sized businesses in North America, particularly in urban areas where service demand is high. Cactus generates revenue primarily through a subscription model, where service companies pay a recurring fee for access to its AI call center services. Clients benefit from an efficient transaction structure that allows them to convert leads into booked jobs without the overhead costs associated with traditional call centers.

The AI service operates around the clock, streamlining communications and scheduling for businesses, ultimately driving increased revenue through enhanced lead management. Pricing plans are structured to accommodate various business sizes and needs, offering flexibility in service levels while ensuring that only qualified leads are directed to client teams. This model fosters long-term partnerships with clients, enhancing overall operational efficiency and customer satisfaction. In November 2025, Cactus raised USD 7.

00 mn in Seed funding to expand its engineering team, enhance its AI automation platform, and accelerate entry into the US market. The company plans to introduce new AI functionalities aimed at improving customer interactions and is targeting further expansion into additional North American urban markets by late 2026. The recent funding will facilitate these developments and support the company's growth strategy.