C&C Produce

C&C Produce is a US-based company specializing in the distribution of fresh produce, including cut fruits and vegetables, tailored for food service and retail sectors. Founded in 1992 in the United States, C&C Produce operates in the fresh produce distribution sector. The company was acquired by GS Foods Group, a portfolio company of Alvarez & Marsal Capital, on September 9, 2021. This acquisition is aimed at expanding the operational footprint of GS Foods Group while allowing C&C Produce to enhance its service offerings.

The details of the financial terms for this acquisition were not disclosed. C&C Produce specializes in the distribution of a wide range of fresh produce, including cut fruits, vegetables, blends, trays, and fresh salsa, primarily through their Cool Creations division. This operation prepares and packages products daily to meet the specific needs of food service and retail customers, ensuring that the offerings are made to order from their facility in North Kansas City, Missouri. The company serves a diverse clientele that includes grocers, retailers, restaurants, military institutions, schools, manufacturers, casinos, and hotels, with a notable reach of over 4,000 locations across the Midwest and beyond.

Their products are sold in markets that span Missouri, Kansas, Nebraska, Iowa, Oklahoma, and Arkansas, showcasing their commitment to delivering high-quality produce tailored to meet the demands of various sectors and customer preferences. C&C Produce operates under a B2B transaction model, providing fresh produce to a broad array of businesses, including grocery stores and restaurants. The company’s revenue structure is derived from direct sales to these clients, with regular orders based on customer needs. This transactional framework includes standard deliveries and same-day service to ensure freshness and timely availability.

While specific pricing plans for individual products are not disclosed, the emphasis on quality and local sourcing suggests a competitive pricing strategy aimed at maintaining strong customer relationships and ensuring repeat purchases. C&C Produce's flagship offerings center on their commitment to quality and freshness, aligning their products with the demands of health-conscious consumers and businesses requiring reliable supply chains. Following its acquisition by GS Foods Group in September 2021, C&C Produce plans to expand its current operations and integrate its specialized produce scale and service to provide added value to GS Foods' customers. The acquisition is set to enhance the company's footprint, potentially enabling the launch of new products and services aimed at further penetrating the market.

C&C Produce's strategy may involve exploring new geographical regions to solidify its presence beyond its existing markets. These initiatives will be supported by the resources and capabilities acquired through the recent transaction.