Byredo France SAS
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Byredo France SAS - overview
Established
2006
Location
Paris, -, France
Primary Industry
Consumer Products
About
Based in France, Byredo France SAS operates as a high-end personal care company, specializing in perfumes, candles, and body care items, emphasizing quality and artistic expression in its products. Byredo France SAS is engaged in the creation of luxurious personal care products. Founded in 2006, the company is headquartered in Paris, France. It was acquired by Puig, S.
L. in May 2022 from Manzanita Capital for an estimated value of around USD 1 billion. Nicolas CORDIER is the current CEO, leading the brand in its endeavors. BYREDO specializes in high-end personal care products, predominantly focusing on perfumes, candles, and body care items.
The company's core offerings encompass a diverse range of fragrances designed to evoke emotional connections and personal narratives. Each product is meticulously crafted, reflecting the brand's commitment to quality and artistic expression. BYREDO’s product line caters to a sophisticated clientele, including fragrance enthusiasts and luxury consumers, who seek unique sensory experiences. The brand has successfully penetrated various international markets, including North America, Europe, and parts of Asia, appealing to a global customer base that values artisanal craftsmanship and exclusivity.
In the most recent year, BYREDO reported a revenue of USD 127. 21 mn and an EBITDA of USD 23. 62 mn. Revenue generation is primarily driven through direct-to-consumer sales and partnerships with high-end retailers and department stores.
The company engages customers through an online platform and maintains an in-store presence in select luxury retail environments. BYREDO's flagship products, such as Bal D’Afrique and Mojave Ghost, are integral to this revenue stream, reflecting the brand's luxury positioning. Following its acquisition by Puig, S. L.
, Byredo France SAS aims to enhance its high-end positioning and strengthen its direct-to-consumer approach. The company is focused on expanding its product line with upcoming releases, although specific launch dates are not disclosed. Moreover, Byredo plans to enter new markets, particularly in Asia, by 2024. The recent funding will support these initiatives, reinforcing the brand's commitment to redefining luxury in personal care.
Current Investors
Manzanita Capital
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene, Accessories
Website
www.byredo.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Byredo France SAS - financials
| Fiscal Year Ended | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 |
|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 18,440,700 | 24,464,413 | 34,773,937 | 47,751,871 | 53,138,039 | - | - | - |
| % Revenue Growth (YoY) | - | 32.7% | 42.1% | 37.3% | 11.3% | - | - | - |
| EBITDA (USD) | 423,292 | 1,957,925 | 1,359,677 | 4,074,660 | 9,225,674 | - | - | - |
| Operating Income (USD) | (525,690) | (4,924) | 949,098 | 3,452,867 | 7,797,348 | - | - | - |
| Operating Margin | (2.9%) | (0.0%) | 2.7% | 7.2% | 14.7% | - | - | - |
| % EBITDA Margin | 2.3% | 8.0% | 3.9% | 8.5% | 17.4% | - | - | - |
| NET Income (USD) | (563,550) | 76,842 | 874,786 | 1,087,364 | 5,526,275 | - | - | - |
| % Net Margin | (3.1%) | 0.3% | 2.5% | 2.3% | 10.4% | - | - | - |
Byredo France SAS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Byredo France SAS | - | ||||||||
| Buyout | Completed | Byredo France SAS | - |
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