Buzzoole Limited
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Buzzoole Limited - overview
Established
2013
Location
-, -, Italy
Primary Industry
Marketing/Advertising
About
Buzzoole Limited specializes in MarTech solutions that enhance influencer marketing through advanced artificial intelligence technology, enabling efficient collaboration between brands and influencers. Founded in 2013 in Naples, Italy, Buzzoole Limited focuses on influencer marketing and offers innovative technological solutions. The company has made 6 notable deals, with its most recent funding round occurring on October 30, 2020. The latest round raised EUR 2 million, led by StarTip, with participation from CDP Venture Capital, Digital Magics, and Vertis.
The company was co-founded by Fabrizio Perrone and Luca Pignataro, with Gianluca Perrelli currently serving as CEO. Buzzoole offers a comprehensive suite of MarTech solutions designed to enhance influencer marketing and content creation. Central to its operations is proprietary artificial intelligence technology that facilitates effective collaboration between brands and influencers, streamlining the campaign process. The flagship offering, Buzzoole Check Up, enables brands to evaluate their influencer marketing efforts by analyzing creator performance, monitoring campaigns, exploring new collaborations, and conducting competitive analysis.
Services cater to clients including brands, agencies, and media centers across Europe and the United States, aiming to transform data into strategic storytelling and measurable results. In 2023, Buzzoole reported a revenue of EUR 6,789,376. 30, with an EBITDA of EUR -347,816. 70.
The company's revenue model relies on subscription services and partnerships for influencer marketing campaigns, primarily operating in B2B arrangements, allowing brands and agencies to optimize their marketing strategies through Buzzoole's tools and insights. Buzzoole plans to utilize the EUR 2 million raised in October 2020 to enhance its technological framework, focusing on advanced enterprise solutions. The company aims to expand its market presence and is currently strategizing on launching new product offerings aimed at improving influencer marketing solutions. Specific geographic regions targeted for expansion have not been disclosed, but the emphasis will likely be on strengthening their positions in existing markets.
The funding will support the technological implementation necessary for these initiatives.
Current Investors
Impulse VC, R301 Capital, Tamburi Investment Partners
Primary Industry
Marketing/Advertising
Sub Industries
Market Research & Consulting, eMarketing/Digital Marketing, Social Networking & Communication Platform, Sales & Marketing Software
Website
www.buzzoole.com
Verticals
AdTech, Artificial Intelligence
Company Stage
Series A
Total Amount Raised
Subscriber access only
Buzzoole Limited - timeline of key events
Buzzoole Limited - financials
| Fiscal Year Ended | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 317 | 136,718 | 1,068,501 | 2,296,579 | 3,359,072 | 3,186,075 | 3,048,348 | 3,112,003 | 5,090,927 | - | - | - |
| % Revenue Growth (YoY) | - | 43028.7% | 681.5% | 114.9% | 46.3% | (5.2%) | (4.3%) | 2.1% | 63.6% | - | - | - |
| EBITDA (USD) | (28,193) | (109,185) | 164,042 | 42,717 | (751,279) | (867,328) | (514,039) | (321,359) | (349,239) | - | - | - |
| Operating Income (USD) | (44,194) | (182,245) | 59,228 | (207,195) | (1,189,500) | (1,437,173) | (1,188,533) | (1,100,483) | (1,159,993) | - | - | - |
| Operating Margin | (13941.3%) | (133.3%) | 5.5% | (9.0%) | (35.4%) | (45.1%) | (39.0%) | (35.4%) | (22.8%) | - | - | - |
| % EBITDA Margin | (8893.7%) | (79.9%) | 15.4% | 1.9% | (22.4%) | (27.2%) | (16.9%) | (10.3%) | (6.9%) | - | - | - |
| NET Income (USD) | (32,089) | (133,175) | 20,983 | (285,135) | (1,049,743) | (1,225,215) | (1,000,436) | (1,149,180) | (1,215,011) | - | - | - |
| % Net Margin | (10122.7%) | (97.4%) | 2.0% | (12.4%) | (31.3%) | (38.5%) | (32.8%) | (36.9%) | (23.9%) | - | - | - |
Buzzoole Limited - employee data
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