Buy Way Personal Finance SA

Buy Way Personal Finance SA is a financial services company specializing in credit solutions, installment loans, and digital financial management, enhancing user experience through innovative applications and personalized support. Founded in 1996 in Brussels, Belgium, Buy Way Personal Finance SA provides various financial products and services. The company underwent a change of ownership when Chenavari Investment Managers acquired it from Apax Partners and Altamir Amboise in December 2013, completing the transaction in April 2014. The current CEO is Christophe Hamal, Eduardo Santos, and Guillaume Lobjoie.

Buy Way specializes in providing financial solutions, primarily focusing on credit cards, installment loans, and digital finance management through its Buy Way Mobile application. The core offerings enable users to manage their finances conveniently, track transactions, and monitor available balances. The mobile app serves as a comprehensive tool for customers, offering personalized advice via a virtual assistant named Bertrand. Buy Way's products cater to individual consumers and small businesses across Belgium, France, and the Netherlands, addressing a diverse clientele's financial needs.

In 2023, Buy Way Personal Finance SA generated revenue of USD 10. 88 mn and reported an EBITDA of USD -26. 05 mn. This revenue is derived from a structured transaction model that encompasses both B2B and direct-to-consumer approaches, with partnerships that facilitate financial transactions at the point of sale.

Buy Way plans to launch new financial products designed to enhance user engagement and diversify its offerings. The company aims to expand into additional European markets by 2025, leveraging insights gained from previous operations to inform their strategy. The funding from the acquisition deal allows for investment in technology and marketing initiatives, positioning Buy Way to capitalize on growth opportunities in the evolving financial landscape.