Burt AB

Burt AB is a specialized business intelligence platform designed for publishers, focusing on data accuracy and efficient reporting solutions that empower clients with reliable insights and streamlined operations. Burt AB operates as a business intelligence platform for publishers, providing advanced data reporting solutions. Founded in 2009 in Gothenburg, Sweden, by Gustav Sydow, the company has completed three deals, with its most recent funding round being a Series A in October 2012, where it raised USD 5. 00 mn.

The current CEO is Shay Brog. Burt operates as a specialized business intelligence (BI) platform tailored for publishers, focusing on data accuracy, efficiency, and seamless report generation. The core offerings of Burt encompass a comprehensive suite of reporting solutions that include Direct Reporting, Programmatic Reporting, Client Facing Reporting, and Retail Media Network Reporting, all designed to consolidate various data feeds into a single source of truth. This platform addresses the challenges faced by publishers in obtaining reliable data, thereby eliminating discrepancies and unnecessary manual reporting efforts.

The end users of Burt's services primarily consist of media publishers and advertising technology specialists, particularly those in the top echelons of the publishing industry across North America and Europe. By providing significant insights and real-time data access, Burt empowers its clients to make data-driven decisions that enhance revenue generation capabilities. Burt generates revenue through a subscription-based model, wherein clients pay for access to its suite of reporting tools and analytics services. In the most recent year 2024, the company reported revenue of USD 2.

60 mn and an EBITDA of USD -776. 60 mn. The transaction structure is primarily B2B, with partnerships established between Burt and its clients—who are predominantly media publishers. These relationships typically involve tailored service agreements where clients receive ongoing support and customization options based on their unique needs.

Notably, the flagship service, Burt Advisor, is designed to facilitate advanced data analysis and forecasting, enhancing the overall value proposition for Burt's clientele. Burt AB plans to utilize its recent funding from the Series A round to enhance its product offerings and expand into new markets. The company is actively designing new reporting tools tailored for emerging market needs, with a launch expected by late 2024. Additionally, Burt aims to penetrate the European and North American markets further, leveraging its established presence to attract a broader client base.

The funding will also support marketing efforts and technological advancements to bolster its competitive edge.