Bully Dog
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Bully Dog - overview
Established
1998
Location
American Falls, ID, US
Primary Industry
Automobiles, Other Vehicles & Parts
About
Bully Dog is a company specializing in high-performance tuning devices and aftermarket automotive parts that enhance engine performance for gas and diesel vehicles. Founded in 1998 in American Falls, US, Bully Dog develops aftermarket automotive tuning solutions. Initially focused on performance enhancement, it was acquired by SCT Holdings in March 2014, becoming a subsidiary of SCT Performance. Bully Dog specializes in high-performance tuning devices and aftermarket automotive parts designed to enhance engine performance for both gas and diesel vehicles.
Their core products include performance programmers, ECU calibrations, and accessories for data-logging and performance monitoring, primarily serving automotive enthusiasts and professionals in the US and Canada. Bully Dog generates revenue through sales of performance tuning devices and accessories in retail and wholesale environments. Sales occur via their website and partnerships with automotive dealers. Flagship products like the GT Platinum Gas Tuner and the BDX Performance Programmer are competitively priced, reflecting their advanced engineering and performance benefits.
Bully Dog intends to expand its product line with new performance tuning devices aimed at automotive enthusiasts, with launches planned for the upcoming fiscal year. The company aims to penetrate new markets in Europe and Asia by 2025. The acquisition by SCT Holdings is expected to provide strategic support and funding for these initiatives, enhancing their ability to innovate and reach broader markets.
Current Investors
SCT Performance LLC
Primary Industry
Automobiles, Other Vehicles & Parts
Sub Industries
Automobiles, Other Vehicles & Parts
Website
www.bullydog.com
Verticals
Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Bully Dog - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Bully Dog | - |
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