Bulletproof 360, Inc.

Bulletproof 360, Inc. is a nutrition company specializing in functional food products aimed at enhancing health and well-being, with a focus on coffee and dietary supplements. Founded in 2014 by Dave Asprey, Bulletproof 360, Inc. operates from Washington, US.

The company specializes in functional nutrition products and has made 7 deals to date, with its most recent funding round occurring on June 13, 2023. The company raised USD 23. 210 mn during its Series D round, which brought the total amount raised to USD 23. 210 mn and the current valuation to USD 338.

654 mn. Its CEO is Larry Bodner. Bulletproof specializes in functional nutrition products, primarily focusing on enhanced coffee and dietary supplements designed to promote health and well-being. Their flagship product, Bulletproof Coffee, incorporates grass-fed butter and MCT oil, providing a rich source of healthy fats aimed at delivering sustained energy and cognitive support.

Other core offerings include collagen peptides for skin, bone, and joint health, as well as a range of supplements including prebiotics and vitamins. Bulletproof products are primarily sold in the United States, with availability extending to select international markets, catering to a clientele that includes individuals pursuing ketogenic diets, athletes, and those seeking functional food alternatives. Bulletproof generates revenue through a combination of direct-to-consumer sales and subscription models, allowing customers to receive their favorite products on a recurring basis. The product lineup includes the Original Ground Coffee and various enhanced coffee options, along with dietary supplements like Brain Octane C8 MCT Oil and collagen protein bars.

Customers are incentivized to engage with the brand through subscription services, which typically feature discounts, contributing to steady revenue streams. The pricing structure facilitates accessibility to a wide range of consumers, with options for one-time purchases as well as savings on bulk orders. Bulletproof's revenue framework supports both retail sales and online transactions, reflecting a multi-channel approach to market engagement. In June 2023, Bulletproof 360, Inc.

raised an undisclosed amount of venture debt from SG Credit Partners, which will be utilized to support the company's ongoing expansion efforts. Plans for the future include launching new product lines, although specific details regarding upcoming offerings have not been disclosed. The company aims to expand its presence in new markets, specifically targeting international regions to increase its customer base. In February 2024, Apothekary Inc.

, a portfolio company of Trousdale Ventures acquired Bulletproof 360, Inc. from Beliv, CAVU Consumer Partners, Rocana Ventures, and Trinity Ventures. Financial terms of the transaction were not disclosed.