Bulletin, Inc.

Bulletin, Inc. is a dual-focused platform that connects retailers with a curated selection of high-quality brands, enhancing product discovery and order management within the wholesale and retail sectors. Founded in 2015, Bulletin, Inc. is headquartered in New York, US.

The company facilitates connections between retailers and brands through a data-driven approach without prior pivots in its business strategy. The founders include Alana Branston, Ali Kriegsman, and Kol Crooks, with Alana Branston serving as CEO. Bulletin has raised a total of USD 7. 00 mn, with the latest funding round being Series A, led by Foundation Capital on July 13, 2022, marking the total amount raised to USD 7.

00 mn from four deals. Bulletin operates a dual-focused platform catering to both retailers and brands within the wholesale and retail sectors. The company’s primary service is to facilitate connections between retailers and a curated selection of high-quality brands, enabling retailers to discover, interact with, and order products that resonate with their customer base. This is accomplished through a data-driven approach where the Merchant Team utilizes historical sales data, social media engagement, and trending products to create personalized assortments for retailers.

Bulletin's offerings include a two-month inventory sell-through period before invoicing, allowing retailers to manage cash flow effectively. The platform serves a diverse client base that spans various geographical markets, including the United States, Canada, and select international regions, focusing on both emerging and established retail sectors. Bulletin generates revenue through a B2B model involving partnerships with retailers and wholesale arrangements with brands. Retailers benefit from a streamlined purchasing process that includes a customized feed of brands tailored to their preferences and customer demographics.

The platform allows retailers to effectively manage their inventory with a pay-later system, creating a flexible purchasing model that enhances cash flow. Revenue is realized through wholesale transactions where retailers order products based on curated assortments designed by Bulletin’s Merchant Team, encouraging ongoing relationships between retailers and the brands featured on the platform. In July 2022, Bulletin, Inc. was acquired by Emerald X, LLC, a portfolio company of Onex.

This acquisition aims to enhance the wholesale buyer's experience by providing a wider array of innovative brands and makers through a combination of in-person and e-commerce offerings, creating a 24/7 platform for brands and retailers to connect and transact with each other.