3Z Brands

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3Z Brands - overview

Established

2021

Location

-, -, US

Primary Industry

Consumer Products

About

Based in the US, and founded in 2021, Brooklyn-Helix operates as a provider of sleeping products such as mattresses, pillows, bed sheets, and blankets. The company was formed by the merger of Brooklyn Bedding, a manufacturer of mattresses, and Helix, a direct-to-consumer brand platform, both are the portfolio companies of Cerberus Capital Management. In July 2022, Brooklyn-Helix acquired Bear Mattress. Brooklyn-Helix offers a direct-to-consumer mattress platform with active lifestyle sleep offerings.


Primary Industry

Consumer Products

Sub Industries

Furniture, Home Improvement & DIY

Website

www.3zbrands.com

Verticals

E-commerce

Total Amount Raised

Subscriber access only

3Z Brands - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedSoutherland Sleep-
Add-on, Trade SaleCompletedLeesa Sleep, LLC-
Add-onCompletedNolah Technologies, LLC-
Add-onCompletedBear Mattress-
MergerCompletedBrooklyn Bedding LLC, Helix Sleep, Inc.-

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