Broker Online Exchange

Based in the US, Broker Online Exchange is a technology-driven company focused on simplifying energy procurement for businesses by connecting them with a wide range of suppliers and offering competitive pricing. Broker Online Exchange was founded in 2013 in Westlake, US, to streamline energy procurement processes for businesses. Recently, on June 3, 2025, the company was acquired by AppDirect, Inc. for USD 85 mn as part of a strategic initiative to enhance energy purchasing tools for business advisors.

Broker Online Exchange (BOX) specializes in simplifying energy procurement for businesses by leveraging advanced technology and a wide network of suppliers. The core product is its pricing engine, which allows users to share their energy usage data and receive instant pricing and proposals from over 90 energy providers. This service is designed to streamline the complexities of energy markets, enabling clients to negotiate favorable terms and sign contracts digitally, thus facilitating immediate cost savings. BOX serves a diverse client base across industries, including healthcare, fitness, and manufacturing, with numerous success stories demonstrating savings.

The company operates in all deregulated gas and electricity markets across North America and Canada, providing comprehensive access to competitive energy rates nationwide. BOX generates revenue primarily through a commission-based model where they negotiate energy contracts on behalf of clients and earn fees based on the savings achieved. The process involves clients sharing their energy bills, after which BOX analyzes usage patterns and compares bids from multiple suppliers to secure optimal pricing. Clients then sign contracts through a digital platform, resulting in a streamlined transaction process.

The company's emphasis on delivering substantial savings for its clients highlights the effectiveness of its services, solidifying its role as a key player in the energy brokerage industry. Following the acquisition by AppDirect, Inc. in June 2025, Broker Online Exchange plans to enhance its offerings by developing new energy tools to assist business advisors in helping customers purchase electricity and gas more efficiently. The integration of these tools is expected to be a focal point of their growth strategy as they expand into new geographic markets.

The recent funding will facilitate these initiatives, ensuring that BOX can continue to provide competitive energy procurement solutions.