Brodo

Brodo is a footwear company that specializes in crafting running shoes and casual sneakers, combining traditional craftsmanship with contemporary design. The focus on sustainability and cultural heritage sets it apart in the market. Founded in 2010 in Jakarta, Indonesia, Brodo specializes in footwear, particularly running shoes and casual sneakers. The company was founded by Putera D, who has a history of entrepreneurship.

Brodo raised funding in December 2020 during its SERIES A round, led by BRI Ventures with participation from GDP Venture. The company has completed one deal to date, with its most recent deal occurring on December 14, 2020. Brodo specializes in footwear, particularly running shoes and casual sneakers, blending traditional craftsmanship with modern design aesthetics. Their core offerings, such as the Active Krakatau series and Ace Nova sneakers, emphasize functionality and style, appealing to both active individuals and fashion-conscious consumers.

The company places a strong emphasis on sustainability, with products developed under its Lestari Project, which supports local artisans in Sumba, Indonesia. This initiative aims to promote cultural preservation while ensuring environmental responsibility. Brodo's products cater to a diverse clientele, including fitness enthusiasts and everyday consumers, primarily sold in urban markets across Indonesia and potentially expanding to international markets, thereby addressing a growing demand for eco-friendly and culturally enriched footwear. The revenue structure of Brodo is built around direct-to-consumer sales through their retail outlets and online platforms, as well as partnerships with wholesalers and resellers.

Transactions typically involve customers purchasing individual pairs of footwear, with a focus on premium pricing reflective of the craftsmanship and materials used. The company offers various product lines, including flagship items like the Active Krakatau series and Ace Nova sneakers, which are marketed as high-quality, sustainable options. Sales are presumably bolstered by a wholesale program that incentivizes bulk purchases, allowing retailers to buy more at discounted rates. This strategic approach enables Brodo to capture a wide market segment while promoting its commitment to sustainability and cultural heritage.

Brodo plans to expand its product line with new sustainable footwear designs, focusing on environmentally friendly materials. The company is also looking to enter international markets, with specific targets in Southeast Asia by the end of 2023. The recent SERIES A funding raised in December 2020 will be utilized to support these initiatives, enhancing product development and marketing efforts in new territories.