Brian Tooley Racing
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Brian Tooley Racing - overview
Established
2012
Location
Bardstown, KY, US
Primary Industry
Automobiles, Other Vehicles & Parts
About
Based in the US, Brian Tooley Racing specializes in high-performance engine parts tailored for automotive applications, primarily focusing on the Godzilla, LS, LT, and Hemi engine platforms. Brian Tooley Racing (BTR) was founded in 2012 and is headquartered in Bardstown, US. The company specializes in providing high-performance engine components and has conducted a total of 1 deal. The latest acquisition took place on December 4, 2025, when Burnout Brands, a subsidiary of Hidden Harbor Capital Partners, acquired BTR.
Brian Tooley Racing (BTR) specializes in high-performance engine parts for various automotive applications, particularly the Godzilla, LS, LT, and Hemi engines. Their core offerings include performance camshafts, valve springs, and a variety of engine components aimed at enhancing vehicle performance and reliability. BTR caters to automotive enthusiasts, racers, and performance builders, addressing specific challenges within these engine types. Their products are available to a diverse clientele including individual consumers and automotive shops across North America, Europe, and parts of Asia.
Brian Tooley Racing generates revenue through direct sales of performance engine components to consumers and automotive businesses. Transactions typically occur via their online platform, allowing for direct-to-consumer sales while also facilitating partnerships with retailers and automotive workshops. Clients can purchase individual products or bundled solutions that include popular items like camshafts and valve spring kits. Pricing varies according to the component specifications, accommodating a range of budgets from casual automotive enthusiasts to serious racing professionals.
Looking ahead, Brian Tooley Racing plans to leverage the recent acquisition by Burnout Brands to enhance its resources and support business development. The company aims to introduce new products and expand its market presence, focusing on new geographic regions. Specific details on upcoming product launches or targeted markets have not been disclosed, but the strategic acquisition is expected to bolster BTR's capabilities moving forward.
Current Investors
Burnout Brands
Primary Industry
Automobiles, Other Vehicles & Parts
Sub Industries
Clothing, Automobiles, Other Vehicles & Parts
Website
www.briantooleyracing.com
Verticals
E-commerce, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Brian Tooley Racing - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Brian Tooley Racing | - |
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