Braze, Inc.

Founded in 2011 and based in New York, US, Braze, Inc. operates a lifecycle management platform that enables brands to collect customer data, create personalized messages and optimize campaigns with analytics and predictive modeling. In June 2023, Braze, Inc. received grant funding from Snowflake Inc.

As of October 2024, the company is publicly trading on Nasdaq under the ticker symbol BRZE.   The company develops a customer engagement platform used by businesses for multichannel marketing. Braze provides mobile marketing automation for companies including Domino's Pizza, SoundCloud, HBO Max and Urban Outfitters. The platform helps brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

In November 2021, Braze, Inc. raised USD 520 million in an IPO, selling 8 million shares at USD 65 per share, above the expected USD 55-60 range, on the Nasdaq Global Select Market under the ticker symbol “BRZE. ” Braze, Inc has granted the underwriters a 30-day option to purchase up to an additional 800,000 shares of common stock as part of the listing. Following the transaction, Battery Ventures retained a 21.

5% minority stake, ICONIQ Capital retained a 16. 6% minority stake, Rally Ventures retained a 5. 9% minority stake, Meritech Capital Partners retained a 5. 7 % minority stake, Blumberg Capital retained a 5.

5% minority stake, and InterWest Partners retained a 4. 1 % minority stake in Braze, Inc. , respectively.