Brat TV

Brat Inc. is a US-based company that creates and distributes premium television content focused on Gen Z and young millennials, utilizing digital platforms for engagement. Founded in 2017 in Los Angeles, US, Brat Inc. specializes in producing digital television content.

The company has seen success with its scripted series, reflecting its strategic focus on the Gen Z audience. The founders, Darren Lachtman, Jimin Park, and Rob Fishman, have backgrounds in media and entrepreneurship. As of June 2020, Brat Inc. raised USD 3 million in VENTURE DEBT funding, bringing the total amount raised to USD 29.

471 mn, with four deals completed. Brat TV specializes in creating and distributing premium television content targeted primarily at Gen Z and young millennials. The company's core offerings include scripted series such as the long-running teen soap "Chicken Girls," currently in its tenth season, alongside other series like "Total Eclipse," "Crown Lake," "Attaway General," "Zoe Valentine," and "Red Ruby. " These shows are primarily consumed through digital platforms, with a significant presence on YouTube and Snapchat, engaging users through relatable storytelling and characters.

Brat TV’s content is designed to resonate with its audience by addressing contemporary issues faced by teens, facilitating a strong connection with young viewers, predominantly in the US and expanding into other English-speaking markets. Brat TV's revenue model is anchored in partnerships, advertising, and content sponsorships, enabling effective monetization of its offerings. The firm collaborates with Fortune 500 advertisers targeting the Gen Z demographic, utilizing its programming for targeted advertising solutions. Revenue is generated through content viewership, with advertisers paying for placements within shows or on associated digital platforms like YouTube and Snapchat.

The partnerships with major studios, such as MGM, enhance content quality and reach, providing opportunities for co-branded initiatives and activations, thus positioning Brat TV to capitalize on its popular shows and deliver engaging content. In June 2020, Brat Inc. raised USD 3 million in VENTURE DEBT funding, which will support upcoming projects and expansion strategies. The company plans to launch new scripted series aimed at diversifying its content offerings and catering to the evolving interests of its audience.

Brat TV also aims to expand its presence in international markets, particularly in Europe and Australia, by the end of 2023, targeting young viewers in these regions with its relatable and engaging content.