Brarista Ltd.

Founded in 2021 in London, UK, Brarista offers AI fitting solutions to lingerie retailers. The company has completed 3 deals. In March 2025, Brarista raised GBP 400,000 pre-seed funding from GC Angels. The round was part of a larger GBP 510,000 in pre-seed and grant funding.

Brarista specializes in providing AI-driven fitting solutions specifically tailored for lingerie retailers. Their core offering includes an advanced AI fitting software that enhances the shopping experience by delivering personalized bra size recommendations and product suggestions based on user input. The technology aims to solve common issues in lingerie shopping, such as incorrect sizing, product fit discrepancies, and customer confusion regarding product features. Brarista's services cater to a diverse client base, including lingerie retailers looking to enhance their customer service capabilities and improve sales outcomes.

The platform has been designed for international markets, providing support in multiple languages to accommodate a global customer base. Brarista operates on a subscription-based revenue model, where retailers pay for access to the AI fitting technology integrated into their platforms. This structure allows for ongoing partnerships, enabling retailers to continuously improve customer experiences while leveraging AI capabilities. The revenue stream is primarily generated from these subscription fees, which grant clients access to Brarista’s proprietary chatbot and fitting software.

Pricing plans are structured around the level of service and customization required by the retailer, ensuring flexibility to accommodate businesses of varying sizes and needs. The firm offers three subscription plans such as plug and play, scaling, and enterprise. The company will use the March 2025 funding to to grow partnerships with retailers, to grow its team and to further develop new products including maternity bras, swimwear and post-surgery lingerie.