BrandSlice

BrandSlice, based in the US, specializes in O2O marketing strategies designed to enhance local visibility and sales for retail businesses, particularly in the outdoor and running sectors. BrandSlice, founded in 2016 and headquartered in Herndon, US, focuses on integrated marketing solutions for retailers. The company was created without mergers or acquisitions and operates independently. The founder's background if not known is not included.

BrandSlice has secured 1 deal, with the most recent deal occurring on October 20, 2025, when it was acquired by Locally. com, Inc. for an undisclosed amount. BrandSlice delivers an integrated suite of localized marketing tools designed to enhance the visibility and sales of retail businesses, particularly in the outdoor, bike, and running industries.

The platform's core offerings include Local Inventory Ads that connect e-commerce systems with in-store inventory, ensuring real-time updates on product availability for local consumers. By synchronizing data between Point of Sale (POS) systems and digital platforms, BrandSlice streamlines product management and boosts store traffic through targeted local marketing efforts. The company serves a diverse client base, including retailers and brands looking to increase foot traffic and sales through optimized local search visibility. Its solutions are actively utilized across various geographical markets, including the U.

S. , Canada, and Europe. BrandSlice operates on a transactional model primarily based on partnerships with retailers who utilize its marketing services. The platform enables brands to allocate co-op marketing funds to local retailers, facilitating the promotion of products to nearby shoppers.

Revenue is generated through these partnerships, with retailers gaining access to advertising solutions that integrate seamlessly with their existing operations. While specific pricing structures are not disclosed, the financial transactions typically involve an investment from brands to drive local traffic to their associated retail partners. The effectiveness of this model is evidenced by case studies showcasing returns on advertising spend, particularly with flagship products like Local Inventory Ads, which have demonstrated high engagement rates and conversions within the targeted markets. In October 2025, Locally.

com, Inc. acquired BrandSlice, which will allow for the integration of BrandSlice’s location-based marketing tools into Locally's retail platform. This acquisition aims to enhance the way stores attract nearby shoppers, leveraging BrandSlice’s technology for improved local marketing effectiveness.