BrandSafway

BrandSafway, headquartered in Kennesaw, US, is a leading provider of access, scaffolding solutions, and specialized industrial services, enhancing safety and productivity for a wide range of industries. BrandSafway specializes in access and scaffolding solutions. Founded in 2017 in Kennesaw, Georgia, the company underwent a significant change in ownership when, in September 2019, Brookfield Asset Management acquired a 45% minority stake in Brand Industrial Services, Inc. for approximately USD 1.

3 billion from Clayton Dubilier & Rice, completing the transaction in early 2020. The company operates globally with a presence in approximately 340 locations across 25 countries. The founding team includes Batyr Haytlyyev and Rupesh Malpani, with John Varela currently serving as CEO. BrandSafway specializes in providing a comprehensive range of access and scaffolding solutions, along with specialized industrial services, forming, and shoring support.

Their core offerings include various scaffolding products such as sectional scaffold systems, tube and clamp scaffolding, and advanced systems like the SafLock System and PERI UP CupLok. These products are designed to enhance safety and productivity at construction and industrial job sites, serving a diverse client base that includes sectors such as oil and gas, power generation, civil infrastructure, and commercial construction. BrandSafway generates revenue through a variety of transaction structures, predominantly focusing on B2B relationships where they provide scaffolding rental and specialized industrial services to contractors and businesses in various sectors. The revenue model typically involves direct contracts with clients for the rental of equipment and provision of services, including project management and engineering support.

Transactions may also include procurement agreements for flagship products like the QuikDeck Suspended Access System and BrandTech precision services. Pricing structures are established based on the specific needs of each project, with costs varying depending on the scope of services and duration of equipment rental. The company’s commitment to safety and productivity further enhances their value proposition, positioning them as a trusted partner for clients looking to optimize their operational effectiveness. Looking ahead, BrandSafway aims to leverage its recent funding to enhance its product lineup and expand into new markets.

The company will utilize the USD 1. 3 billion raised from the Secondary Buyout to support the development of new products and services designed for enhanced safety and efficiency. Additionally, BrandSafway plans to target expansion into emerging markets, particularly in Asia and South America, within the next few years, focusing on sectors with increasing demand for access solutions. The company is committed to driving innovation in its service offerings while adapting to the evolving needs of its diverse client base.