Brandon AB
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Brandon AB - overview
Established
1987
Location
Savedalen, -, Sweden
Primary Industry
Marketing/Advertising
About
Founded in 1987 and based in Sweden, Brandon AB is an advertising service-based company that designs, develops, globally distributes, and manages product portfolios that embody the customer's brand. In September 2024, Overture, LLC, a portfolio company of Westbridge Capital Ltd. , acquired Brandon AB. As of 2024, the company is led by its CEO, Amanda Wyatt.
The company offers end-to-end services, helping businesses create promotional products that resonate with their target audience. The firm’s approach centers on producing brand merchandise that is visually appealing and practical and frequently used, ensuring repeated brand exposure. The agency supports businesses from concept development to global distribution while maintaining cost control and consistency across international markets. In addition to merchandise production, Brandon offers web-based solutions, such as e-commerce platforms, to enhance product sales and ensure seamless user experiences.
Brandon’s brands encompass Volvo, Hilti, and SAAB. The company’s expertise extends to managing large-scale product portfolios and providing strategic advice to optimize merchandise effectiveness. The September 2024 acquisition enables the organization to strengthen its business and expand globally.
Current Investors
Overture, LLC
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers
Website
www.brandoncompany.com/
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Brandon AB - financials
| Fiscal Year Ended | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 288,925,000 | 312,839,000 | 109,857,000 | 126,582,000 | 158,023,000 | 182,939,000 | 150,686,000 | - | - | - |
| % Revenue Growth (YoY) | - | 8.3% | (64.9%) | 15.2% | 24.8% | 15.8% | (17.6%) | - | - | - |
| EBITDA (USD) | (35,495,000) | 41,554,000 | (6,241,000) | (9,184,000) | 1,396,000 | 2,595,000 | 2,898,000 | - | - | - |
| Operating Income (USD) | (38,270,000) | 39,463,000 | (6,696,000) | (9,691,000) | 880,000 | 1,841,000 | 2,210,000 | - | - | - |
| Operating Margin | (13.2%) | 12.6% | (6.1%) | (7.7%) | 0.6% | 1.0% | 1.5% | - | - | - |
| % EBITDA Margin | (12.3%) | 13.3% | (5.7%) | (7.3%) | 0.9% | 1.4% | 1.9% | - | - | - |
| NET Income (USD) | (16,049,000) | 63,623,000 | (3,514,000) | (7,568,000) | (12,000) | 773,000 | 897,000 | - | - | - |
| % Net Margin | (5.6%) | 20.3% | (3.2%) | (6.0%) | (0.0%) | 0.4% | 0.6% | - | - | - |
Brandon AB - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Brandon AB | - |
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