BRANDLESS
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BRANDLESS - overview
Established
2016
Location
Provo, UT, US
Primary Industry
Internet
About
Based in California, US, and founded in 2016 by CEO Tina Sharkey and Chairman Ido Leffler, Onward Partners, LLC, trading under the name Brandless, operates as a provider of an online shopping platform designed to offer a range of beauty and personal care products, food products, household and kitchen products and stationary. In August 2018, the company received a series C funding led by SoftBank‘s Vision Fund. In March 2019, after undergoing layoffs, Tina Sharkey, the company’s co-founder and CEO resigned but remained on the board. John Rittenhouse, former COO of Walmart, took on the CEO role in May 2019 but left in December.
In February 2020, the company confirmed its shutdown, Brandless has stopped taking all new orders and plans to lay off 70 people, or about 90% of its staff, as it winds down operations. The company's remaining 10 employees will work to fulfill its last customer orders and consider acquisition offers. Brandless is an e-commerce company that sells private-label household and personal care products at low prices. The company's platform offers a curated assortment of products that match the values and requirements of today's consumers, from organic to gluten-free to paraben-free, enabling customers to buy products of their own choice.
The company intends to use the Series C funding to continue investing in data science, in its operations and logistics platforms and capabilities, and accelerate the creation and distribution of new products and categories inspired by its community.
Current Investors
Slow, Cowboy Ventures, Been There
Primary Industry
Internet
Sub Industries
Beauty & Hygiene, Supermarkets & Grocery Stores, Search Engines
Website
www.brandless.com
Verticals
E-commerce
Company Stage
Ceased Operations
Total Amount Raised
Subscriber access only
BRANDLESS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Bankruptcy/Write-off | Completed | BRANDLESS | - |
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